Business intelligence is the process of collecting, storing and analysing data from business operations. BI provides comprehensive business metrics in near-real time to support better decision making. With better business intelligence, you can create performance benchmarks, spot market trends, increase compliance and improve almost every aspect of your business.

BI prioritises descriptive analytics, which provides a summary of historical and present data to show what has happened or what is currently happening. BI answers the questions “what” and “how” so you can replicate what works and change what does not.

BA, however, prioritises predictive analytics, which uses data mining, modelling and machine learning to determine the likelihood of future outcomes. BA answers the question “why” so it can make more educated predictions about what will happen. With BA, you can anticipate developments and make the changes necessary to succeed.