Business intelligence and data analytics consultation
Make smarter decisions, identify problems and be profitable
Business intelligence is the process of collecting, storing and analysing data from business operations. BI provides comprehensive business metrics in near-real time to support better decision making. With better business intelligence, you can create performance benchmarks, spot market trends, increase compliance and improve almost every aspect of your business.
BI prioritises descriptive analytics, which provides a summary of historical and present data to show what has happened or what is currently happening. BI answers the questions “what” and “how” so you can replicate what works and change what does not.
BA, however, prioritises predictive analytics, which uses data mining, modelling and machine learning to determine the likelihood of future outcomes. BA answers the question “why” so it can make more educated predictions about what will happen. With BA, you can anticipate developments and make the changes necessary to succeed.
Determine your business intelligence and analytics needs
Trying to decide if business intelligence or business analytics is better is not a helpful way to look at data management. In reality, a business needs both business intelligence and business analytics – descriptive and predictive analytics – to succeed. Plus, people throughout the business world often use these terms to mean a variety of things, so when choosing the type of technology, tools and talent you want to invest in, you should focus less on BI vs BA and more on what you need the data system to do and who will be using it.
Developing a business intelligence strategy is an important first step in implementing a BI solution. Ask important questions, such as:
Comprehensive Analytics For Your Organisation's Needs
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